A New Year’s Surprise
You knew it was coming sooner or later; I’ve been dropping hints here and there. But with the New Year upon us, we (Bob Burg and I) thought the only gentlemanly thing to do was provide something more substantial than hints — so here it is:
is going to hit the bookstores
on February 18.
(Note to the romantically inclined: that’s four days after Valentine’s Day.)
Here is a link to our secretive, highly classified sneak preview site, which is so secretive at this point that it doesn’t even reveal the book’s title. We could tell you, but then we’d have to … well, you know.
What it does give you is a link for preordering your own copy on Amazon. (At which point you will of course see the title. Okay, perhaps “secretive” is not what we do best.) You’ll also see a few of the nice things people like Spencer Johnson, David Bach and Marshall Goldsmith are saying about the book.)
The new book is not a parable or story — that is, not exactly a sequel to The Go-Giver. (A “real” sequel to the story is also in the works, but that’s going to be a surprise for 2011.)
Instead, this book is more like a Go-Giver Companion. Just a bit longer than the first book, it is a set of short, essay-like chapters about applying the Go-Giver principles to real-world situations, especially in the context of sales and selling. The book is also punctuated by several dozen real-life stories of people we know who live these principles.
In other words, by several dozen of you.
So, ready for the surprise?
For New Years Eve, we decided to put up a link where you can download the complete Introduction and Chapter 1.
So, break out the champagne, noisemakers and funny hats, pull up a chair, and have a little read (while you stay indoors avoiding the loopy traffic on the streets out there). Hope you enjoy it!
Have a fabulous — dare I say, stratospheric — New Year! May 2010 be your best year yet.
December 31st, 2009 at 4:06 pm
I thoroughly enjoyed reading the intro and first chapter and can’t wait to review this book for Networking Times. It brings a lot of clarity and removes ambiguous feelings about what what we do as networkers. Thank you for bringing validation to the sales and networking professions!