It must be spring: another book project has emerged from the soil of production and poked its shoots above ground to drink in the, um, rainfall of reviews and sunshine of sales…
Okay, we may be pushing a metaphor here.
On to the book.
Robert Kiyosaki, legendary author of the wildly bestselling Rich Dad Poor Dad and its spawn of sequels, is one of the most-oft-cited “mainstream” champions of network marketing.
“I came to appreciate this business as an outsider,” as Robert says in the new book, “and only after I had already built my own wealth and established my own financial freedom. All the same, if I had to do it all over again today and start from scratch, rather than building an old-style business, I would start out by building a network marketing business.”
As the economy began crashing in late ’08 and early ’09, he decided it was time to write the definitive Kiyosaki book about network marketing. However, a dilemma presented itself: at the time he was also working on a book for the general marketplace, which would be published in the fall of ’09 as The Conspiracy of the Rich.
Writing two books at once: not an easy task. To stay on track with the Conspiracy book and also complete a network marketing book at the same time, a writer was needed to do some of the heavy editorial lifting.
As they said in Ghostbusters, “Who ya gonna call?”
Thus it befell this earnest scribbler that during the summer months of ’09, I found myself working with the good people at VideoPlus to help Robert create a hard-hitting, timely take on the current state of the economy and why network marketing, born and raised from infancy through adolescence in the 20th century, has emerged to become one of the great forces for personal economic freedom and, yes, even economic democracy and a more peaceful society, in the 21st.
(Try reading that last sentence aloud without taking a breath; your voice starts sounding pretty urgent near the end.)
The result? The Business of the 21st Century.
A brief excerpt, from the book’s conclusion:
“I flew helicopter missions over the jungles of Vietnam, and I know from firsthand experience what war is like. I also know that inequity is one of the core causes of war.
“As long as the gap between the rich and the poor widens, it is going to be tough to create conditions of peace. We can march for peace, give speeches endorsing peace, form committees to study peace, and promote peace, but it’s going to be impossible to actually create that peace we talk about unless and until we can begin to bring substantially more economic opportunity to many millions of people. And as huge a goal as that sounds, that is exactly what network marketing is doing.
“Today, many network marketing companies are spreading peace through economic opportunity all over the world. Not only are network marketing companies thriving in all the major capitals of the world, but many are also working in developing nations, bringing financial hope to millions of people who live in impoverished countries. Most traditional corporations can only survive where people are rich and have money to spend.
“It is time that people all over the world had an equal opportunity to enjoy a rich and abundant life, rather than spend their lives working hard only to make the rich richer. It’s time you had that opportunity.
“Welcome to the 21st century.”